Plausible
China-friendlyCookie-less, privacy-first lightweight analytics
Plausible is open-source, cookie-less, and ships a sub-1KB script. It is GDPR-friendly ou…
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Google Analytics 4
Visit official siteFree but learning-curve-heavy site analytics
Pricing：免费（标准版），360 企业版年费数十万美金
Good for
- Sites running international SEO/SEM and integrating with Google Ads / GSC
- Teams wanting BigQuery export for advanced analysis
- Budget-tight projects that still need basic traffic insight
Not good for
- Privacy-conscious products avoiding the Google ecosystem
- Teams wanting a lighter, friendlier UI (Plausible / Fathom fit better)
Integration effort
Inject via Tag Manager or gtag.js. Use GA4 recommended event names.
KYC and entity
Google account only.
Payouts to China
N/A.
Privacy / compliance notes
Configure IP anonymization and cookie consent for EU users to satisfy GDPR.
FAQ
After GA4 replaced UA, can I still see old data?
UA stopped collecting and Google preserves historical data for a limited window. Export to BigQuery or CSV for long-term archives.
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Summary
GA4 succeeded Universal Analytics with an event-based model. Strengths: free + tight integration with Google Ads. Weakness: a steep UI learning curve.