Google Analytics 4
PartialFree but learning-curve-heavy site analytics
GA4 succeeded Universal Analytics with an event-based model. Strengths: free + tight inte…
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Good for
- Sites that want GDPR alignment without a cookie banner
- Solo developers, blogs, personal projects
- Performance-sensitive products that resist large analytics scripts
Not good for
- Deep funnel / user-journey analysis
- Ecommerce relying on Google Ads attribution
Integration effort
One script tag. Optional first-party proxy lets you bypass ad blockers.
KYC and entity
None.
Payouts to China
N/A.
Privacy / compliance notes
Data hosted in the EU; no cookies, no PII collection.
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Summary
Plausible is open-source, cookie-less, and ships a sub-1KB script. It is GDPR-friendly out of the box and removes the need for cookie banners.