Google Analytics 4
PartialFree but learning-curve-heavy site analytics
GA4 succeeded Universal Analytics with an event-based model. Strengths: free + tight inte…
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Mixpanel
Visit official siteProduct behavior analytics and funnels
Pricing：免费 100K 事件/月，Growth $24/月起
Good for
- SaaS / app teams needing event-level behavioral analytics
- Product teams running A/B tests and feature flags
Not good for
- Pure content sites doing SEO traffic analysis (GA4 is more direct)
- Very high-volume events on tight budgets (volume tiers add up)
Integration effort
Web, iOS, Android, and server SDKs. Recommended naming convention is Object-Action.
KYC and entity
None.
Payouts to China
N/A.
Privacy / compliance notes
SOC 2, HIPAA, and GDPR options available.
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Summary
Mixpanel turns user actions into events and supports funnels, retention, cohorts, and A/B testing — well-suited to product analytics for SaaS and apps.